Uptown

Victoria, Canada

Planning and design for Uptown, an 866,600 SQ FT (GLA) open-air mixed-use development in Victoria, Canada, integrating diverse components such as retail, office spaces, medical facilities, fitness centers, and leisure amenities.

SCOPE

Comprehensive masterplanning design and architectural design for a large-scale, open-air mixed-use center, encompassing the integration of diverse commercial, professional, health, and recreational functions within a single, cohesive development.

SOLUTIONS

Created a vibrant, multi-functional urban destination that consolidates essential services and leisure activities, fostering community engagement and providing convenient access to a wide array of retail, office, healthcare, and entertainment options within a well-designed open-air environment.

BRANDING

A comprehensive branding program was developed to support Uptown’s market positioning, beginning with the creation of a distinctive signature image and logo that established a clear and recognizable visual identity.

This concept was carried through into a custom-designed project brochure, with full art direction, photography styling, and graphic design execution. A series of individually branded tenant brochures were also produced to support leasing and marketing objectives.

AWARDS

• 2011 – Commercial Building Award – Excellence in Retail-Multi-Use Category
• 2013 – ICSC Design & Development – Gold