Archives for January 2024

What makes an Experience Centre?

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4 Key Elements to Creating a Successful Experience Centre 

We recognize the need for diverse, meaningful experiences. That’s why we refer to our projects as Experience Centres. We infuse our work with enriching moments that connect to our customers’ deep desires. While every place is unique, we’ve noticed a pattern in our success – here are 4 key elements to designing a memorable Experience Centre:

 

People at the heart
We take a human-centred approach to planning and design — we create for people above all else. Backed by research, we design experiences that respond to deep human needs, providing scale, shelter, comfort, walkability, convenience, relevance and inspiration. For example, our recent project, Bonnie Doon, was planned in alignment with the existing residential area and its community’s needs.

 

Building Together
We believe that it is important to foster inclusive communities where we celebrate diversity and fulfil human aspirations and desires. With Bonnie Doon, we are providing activities and programming in public, retail and residential spaces that harmonize with this community.

 

Connecting the Public
Influential experience centres showcase strong and connected public realm design. We like to introduce a high proportion of green open space to accommodate features like community gardens, water fountains, all-season activities, restaurants, terraces and artwork.

 

Branding the Experience
Creating a physical experience for us is just the beginning. We believe that design goes #BeyondBuildings. Our in-house marketing studio MARKiTECTURE strives to capture the essence of your brand and creates a cohesive narrative that resonates with customers.

Completing the story of Bonnie Doon, our team created the logo, brand identity, promotional video and fly-through animation.

Planning Places that Create Well-Being

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We work very hard to create places that promote well-being. We believe that this is more important now than ever as the world searches for calm and fulfilment in these unpredictable times. Whether we are creating a mixed-use project, a community, a shopping environment or public spaces, there are six key factors that we consider to create a sense of well-being. Physical, mental and inner well-being are equally important.

A relevant sense of place
Design is a powerful tool in place-making. We believe it’s essential to draw upon physical, cultural, geographic, social and emotional factors in any context and interpret these in the creation of meaningful places. This requires research, empathy, experience and creativity.

A thriving community
Creating hope and maximizing economic success contribute to the vibrancy and sustainability of places.

Creating meaningful and rewarding experiences
Any experiences that are created must resonate with the target audience and be tailored to their true life experiences and values.

Safety & Shelter 
Creating secure environments as well as the perception of safety is equally important.

Providing effective and integrated shelter from the elements is essential, whether we are working in cold or hot environments, protecting people from the elements while allowing them the full enjoyment of nature is key.

Proportion, light and nature
We believe in the power of creating pleasing proportions in relation to human scale. People are deeply affected by light and nature and we infuse every place with uplifting light and thriving natural elements.